I’m a sore winner
Yup, I was most relieved to find I could hang onto my Best Design Blog laurels at last night’s SA Blog Awards ceremony. Thanks so much to everyone who voted for Skinny laMinx!
But now, much like this less hairy but more tacky pic below, this post is going to turn tasteless. So as my microcelebrity goes to my head and I believe that people care about my opinion, please bear with me while I waste some of my 15 minutes of fame.
This year’s awards were startlingly different from last year’s, in a couple of ways. Certainly, this year scored highly on the glamour stakes, with CheVelle nightclub throwing last year’s UCT tennis club venue sharply into the shade. Last year it was all jeans and Laugh It Off t-shirts, whereas this year sculpted hair and biceps, high heels and cleavage abounded.
So unsurprisingly, when I heard I won my category, I was convinced that last year’s prize of a tree, a widescreen monitor and a bottle of Vin de Constance would be topped in no uncertain terms. But alas, an oversized t-shirt, a couple of button badges, two coffee vouchers, a free entry to CheVelle’s birthday celebration, a bottle of whisky, oh, and an entire box of branded hacky sacks, left me feeling I’d picked up a conference goodybag rather than a prize.
Oh yes, and my goodybag included a book on e-marketing too. I haven’t read it (yet?), but I think that giving a blogger this kind of prize kind of sums up what was so different about this year’s awards:
You see, the marketing people are suddenly aware that, much like fixed-gear bikes, blogs are waaay cool and so naturally they want to cosy up. And cosy up they did, providing sponsorship in every way that would allow them to affix their logos to anything that moved, but I don’t think they’re entirely sure yet how blogs can actually make them money. So when it came to stumping up for the loot, they shuffled their feet, not wanting to overinvest, and just chucked more branded stuff into a bag.
I know, I know. Churlish is the word that must be applied to these musings. I’m a sore winner, it would seem, and for that I do apologise. Nonetheless, in retrospect, that shabby tennis club and the funny prize of a tree kind of encapsulates what I like so much about blogging: People spend time on it just because they like it, and not because of what it can get them. The world of marketing and branded sponsorships doesn’t seem a good fit with the generous, friendly and enthusiastic spirit I see fuelling the blogs I read. So please forgive my retro-grouch ramblings, which are more about coming to terms with my disappointment at the ways of the world than a lack of gratitude for my prize.
Anyone want a hacky sack?